Cubicle Cooties »

Client: Pharmaca Details: "Cubicle Cooties" started as a loose theme for an annual PR campaign to increase awareness around Pharmaca's cold and flu prevention products. We evolved the concept to include an online mini-site designed to inform, creep-out and give visitors a laugh or two. The site exceeded traffic goals by more than 20%.

Role: Concepting, Design, Copywriting and Programming.

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